OTT & Transmedia : Edutainment films for free public health education and youth job creation by Stephen Maina

Stephen Maina

Edutainment films for free public health education and youth job creation

Hi all,

I'm Steve Maina from Kenya and the CEO of world's first nonprofit SexEd TV, Imara.tv . We deliver short funny films directly to members of the public educating them about positive health habits for social behaviour change around sex.

What's even better all our content is crowd-sourced from small groups of talented but unemployed youth who employ their artistic and digital skills to create the original films. We stream the films to the public, monetize the films and payout 90% of total revenue generated from ads to the youth content creators forever.

So far we've produced 269 short films and episodic series on AIDS, GBV, FGM etc with 1,782 youth (mostly girls

Elaine Haygood

Dude. WTG!

Ashley Renee Smith

Stephen, thank you so much for sharing! The work that you're doing is so important and I love that you give young content creators the opportunity to earn money creating impactful educational shorts. May I ask what inspired you to start your nonprofit?

Emily J

Hi Stephen Maina! Thanks for sharing! This is awesome!

Nick Waters

Great work Stephen Maina. Really appreciate you sharing this with us.

Niki H

This is really great Stephen. I used to be very active in the Social change and impact areas of the theatre and using storytelling in education. What you're doing is exactly one of the reasons we tell stories.

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