Khalid Rasheed Kreativist's Reel

Lipton mega dandy launched as creative director.

This was an announcement TV advertisement for an acting base reality show " HERO BANNAY KI TARANG" This ad successfully announces the call of entry process for masses.This show invites entries across the country from male female both genders to participate in this reality show.

National food campaign revolves around the food culture of Pakistan, where different people from different walks of life lives in the different areas and provinces that has their own food specialities, which is strongly connect with their identity. National food announces their range of ready made spices that can be easily use in any food. It suits for all types of food and taste.

Hero Pakistani was a campaign to promote sports activities in Pakistan. The campaign was launched by Pakistan sports board with a clear objective to hunt and groom new sports talent across the country for next big upcoming sports event in the world.

Tea is a habit and practice in our culture. The concept tells the story over the cup of tea that sensitively captures the essence of our traditional and cultural behaviour about the tea drinker and the moment that connects them with our daily life.

An idea "Express yourself" easily communicates the freedom of expression that focuses the target group of youth. Who wants to be stand out in the crowd.

Sucral is a low calorie sweetener. The challenge was to establish Sucral as a low calorie sweetener and the right replacement of traditional sugar. The brand core message was captured through the single line concept ...Just use zero calorie Sucral instead of sugar.

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