My name is Laura Ackermann, the CEO/Founder of Advantage PR, and I'm thrilled to dive into the dynamic world of PR with you. With two incredible, experience-rich decades of navigating the PR landscape under my belt, I've crafted compelling campaigns for a diverse array of clients – from budding actors and authors to visionary CEOs and influencers.
At Advantage PR, we're all about securing standout, momentum-building "WINS" for our clients. Whether propelling a breakout talent into the limelight or conceptualizing and executing a strategic campaign for a seasoned CEO, our passion always lies in delivering results that not only meet but exceed expectations.
Public relations isn't solely a profession for me; it's a strategic endeavor that constantly evolves and adapts to the ever-shifting media landscape. Staying ahead of the curve is key, and that's where Advantage PR excels.
For those curious about the ins and outs of PR, here are just a few questions I'm looking forward to tackling for you!:
• When's the perfect time to enlist PR support?
• What can I be doing when I am not yet ready for a publicist?
• How long should your partnership with a publicist last?
• Who comprises the dedicated team managing your account day-to-day?
• How do we leverage our media connections on your behalf?
• What differentiates your PR firm from others?
• Who will use their relationships with the media on my behalf?
3 people like this
I usually work with my clients for a specific projects so lots of times clients go on and off the books depending on timing of their various projects. If someone has a busy year with...
Expand commentLeonardo Ramirez
I usually work with my clients for a specific projects so lots of times clients go on and off the books depending on timing of their various projects. If someone has a busy year with multiple projects then they might be on for PR for a long period of time but the payment schedule with me is a monthly retainer and usually a 2 to 3 month minum so you can see the efforts come together for your campaign and then we also put together an EPK (electronic press kit).
2 people like this
I think there are a few things that differentiate Advantage from other firms---1.) I own the company and I do the pitching so I am using my relationships with the press from the last...
Expand commentDustin Richardson
I think there are a few things that differentiate Advantage from other firms---1.) I own the company and I do the pitching so I am using my relationships with the press from the last 20 years on a client's behalf, 2). I am from the Midwest (wish my Chicago Bears good luck in the NFL draft and that we get our QB pick) and I will always be honest about when I think timing is right to come on for PR and what I think we can accomplish (nothing is guaranteed but I use best efforts and lots of pitching to get results), 3.) I love telling client's stories and take your investment in PR serious...just like you have worked hard to build your career over many years so have I and I respect that hustle and hard work that we all do to reach out goals.
Yes I have done many non-profits and events over the years....my job is to find the story that will work with the media and if I can find that perfect pitch we can succeed! I handled the red carpets for many years for BeautyCon, Much Love Animal Rescue, Thirst Project galas, GirlUP to name a few xo
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That makes total sense Laura Ackermann. Thanks so much! I'll have to check out your website!
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Thank you, Laura Ackermann. Helpful answers!
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Laura Ackermann Hi Laura, thanks for hanging out with my friends in the Stage32 community.
My feature script, Seeing Rachel has been optioned and is currently in development. I will be directing the f...
Expand commentLaura Ackermann Hi Laura, thanks for hanging out with my friends in the Stage32 community.
My feature script, Seeing Rachel has been optioned and is currently in development. I will be directing the film and had a few questions about Directors and PR companies.
1. I see a lot of 'digital marketing' companies advertising their services on LinkedIn. What's the difference between a DM and a PR company? Are they offering the same kind of service in marketing terms, with the personal brand of the talent?
2. How could engaging a PR company help a writer-director during his first feature outing, or should he wait until after it's released, or perhaps as he embarks on his follow-up film?
3. Should I forget about personal PR and think only in terms of engaging a company just for the film?
Thanks again. All the best, Geoff