Joey Lim started her career in 2010 as an on-air promo producer at Astro Entertainment Sdn Bhd (AESB), a Malaysian satellite television provider. In 2014, she has co-founded a video production house - Jim & Joe Productions Sdn Bhd. Since then, she has produced numerous commercial videos. Not only working on short contents, she was also the associate producer of a local Chinese feature film “Firefly” in 2012 and is currently producing her first Chinese telemovie "18 to 81" for a local TV station - RTM.