I’ve been thinking about stock footage lately, and I’m torn between two realities: Stock is objectively useful. - VS - Stock is also the cinematic equivalent of ordering fries instead of learning how to cook.
On one hand: deadlines, budgets, travel logistics, weather, permits, “this location now costs your entire film” and all the usual reasons we reach for the easy button.
On the other: there’s something mildly tragic about being a cinematographer and not… cinematographing.
So I’m curious where you all land:
When do you buy stock, and when do you go shoot it yourself?
Is it purely a budget/time decision?
Do you feel like stock footage ever cheapens the project (even when it’s technically “good”)?
Or is the real skill knowing when to stop being precious and just grab what works?
And here’s the spicy one:
Is anyone here shooting stock footage “on spec” with the intention of selling it?
If so…
What subjects actually sell (aerials, timelapses, lifestyle, industrial, nature, weird specific transitions of hands doing things)?
Is it a decent side-income or more like “I made $37 this month and now I can afford half a lens cap”?
What marketplaces are worth it, and which ones feel like donating your soul to an algorithm?
I’d love to hear how you’re navigating it, especially if you’ve got a rule of thumb like:
“If it’s story-critical, I shoot it. If it’s connective tissue, I buy it.”
Or if you think that’s delusional and everything is connective tissue now.
Fire away. I'm a grownup (or fake it reasonably well); I can take it.
1 person likes this
For me, it's primarily based upon budget and time, plus, does it move the story forward? For instance, an aerial view of a forest, I don't have a drone, so if it is 100% important for the film's traje...
Expand commentFor me, it's primarily based upon budget and time, plus, does it move the story forward? For instance, an aerial view of a forest, I don't have a drone, so if it is 100% important for the film's trajectory, sure, I'll go stock. My preference is to hire an operator with specific instructions of what I'm looking for, but if the budget constrains that, stock it is.
And honestly, the average viewer is not likely to know that a shot is stock. Other filmmakers may be able to spot it, but still a small percentage of that.
Best of luck if you decide to sell stock!