Happy New Year everyone! Will it be a New Year or just a continuation of the old one? I wasn't really sure what Lounge to put this post Maurice, if there's a better place for this, I'm sure you'll move it over there.
So I was contacted by an entertainment attorney (20 years in the business) about possibly helping me find financing for my independent film. It's an action/thriller film which genres are always near the top of market shares on a yearly basis, I have a very talented cast comprised of veteran and newcomer talent eagerly hoping I make things happens and it comes with a $1.5M price tag which we all know films of this nature usually sport a budget of over $10M-$15M (sometimes more) to pull off this type of film. It has a main character that is prolific throughout society and yet, rarely is a main character. It has humor, horror elements and suspense throughout.
Now this "entertainment lawyer" who has been in the business 20 years, looked over what I had and came to the conclusion that there were too many "unknowns." Not that his IMDB page was any reason to be optimistic because, he didn't have an abundance of successes listed, but this entire industry is based on unknowns. There are no guarantees ever in this business. EVER!
You try and gather a cast that will work for your planned budget and you craft your frames and your compositions in the most artistic way possible. You record your sound so that it's crystal clear and try and coax a performance out of your actors that will connect with people. You aim everything for a result that will encourage multiple viewings with as close to an equal enthusiasm a viewer had when he watched your film the first time. THAT IS THE ONLY GOAL YOU SHOULD HAVE!
If you achieve that, all of the "unknowns" cease to exist. You can't formulate sales numbers in any market until the film project is completed because there's a chance the film will suck. Advertising seems to be money being thrown down a toilet since we have such an extensive social media network. If you pop out a trailer a month before your film releases and people haven't even heard of it, you did a lousy job of promoting it. Promotion starts once the contracts are signed and the budget is in the bank.
So in the finest form of irony on the planet, there are no unknowns in the film industry because everything is an unknown and everyone knows that. If you're a numbers guy as opposed to a talent buzz guy as opposed to a content guy, none of you know anything for sure. You can blow sunshine up someone's butt and still not have any concrete facts to base anything on. You just have to reduce financial risk for investors and create entertainment reward for your audience. If you think big names and big budgets help reveal unknowns, you should spend your money elsewhere because you have no idea what you're doing unless you need a $30M tax write off.
Happy New Year and let's hope your investment dollars don't end up as black smoke against a blue sky.
You're welcome.
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Very interesting! Direct booking vs. Four-Walling...Especially interesting as offering by the head of the theater association. Thanks Sam!