In my humble opinion, this is, without question, going to be one of the most powerful revenue streams film and TV has ever seen. I am fascinated by this. https://variety.com/2024/tv/news/netflix-google-advertising-emily-in-par...
OTT & Transmedia : Netflix, Google Team-Up Lets ‘Emily in Paris’ Fans Shop for Her Clothes by Tom Lapke
Netflix, Google Team-Up Lets ‘Emily in Paris’ Fans Shop for Her Clothes
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Tom Lapke I suppose it’s a different take on merchandising, just with bigger hitters!
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WOW! I couldn't agree more, Tom Lapke. This concept has been brewing for decades - I saw "see it, buy it" tech at a Yahoo conference in 2000 and developed something with eOne with this as the goal in 2016 (obviously never made it to air). If they knock this out of the park, things will never be the same.