Here is a commercial created without actors, this is in the SAGAFTRA, IATSE, and Teamsters contracts. AI objects are considered. READ.YOUR.CONTRACT.CAREFULLY. Get an entertainment lawyer. This will mostly affect extras I imagine. No need to hire actual people. Therefore, no need for crew either.
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Great advice, Suzanne Bronson! The AI commercial looks terrible and so weird in my opinion. I'm against AI in art, so I won't be shopping at Toys R Us, but even if I wasn't against AI in art, the commercial would make me not wanna shop there.
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How do you feel about AI in music Maurice Vaughan ? Drake recently got in trouble for using AI to create Tupac's voice in a song.
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I feel the same about AI in music, Suzanne Bronson. AI shouldn't be used to make art. I haven't heard the song, but I read this article today: https://variety.com/2024/music/news/sheryl-crow-drake-tupac-ai-kendrick-...
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Suzanne Bronson there goes an actor’s livelihood.
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Totally agree with you Suzanne! I do have to say that the ad has excellent production value though, to me, the actors still look animated --or IA generated.
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It's a horrible ad and the backlash has been fierce. One thing we're forgetting here, in all art, people want to see themselves reflected in the subject at hand. They want a connection. You're not getting that from creepy AI "actors".
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"One thing we're forgetting here, in all art, people want to see themselves reflected in the subject at hand. They want a connection." You're right, Richard "RB" Botto. And I think that's with anything (commercials, videos, movies, books, paintings, etc.).
I agree Richard BUT :) the connection to people in this ad comes from the copy/VO and the story that is being narrated about George's dream coming true AND living on.. Granted it's not a strong connection but a connection none the less. The AI is just accompaniment. Definitely not a strong spot for emotional connection through its AI characters on screen. So, I agree with you --I'm just drawing out some of the positives.
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Didn't work for me, Alan Powell. Was taken out the entire time.
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True. I wasn't invested much either.
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Hmm, that's interesting. Richard "RB" Botto I don't know that I would have been able to tell that child was AI generated if I had not been told that before I watched the commercial. I could tell everything else was. I thought the VO could be human but may be it isn't either. It's disturbing. Coincidentally, I just started reading William Gibson's Agency.
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Great point about people wanting to feel connected Richard "RB" Botto I think that is why AI won't be able to replace actors or writers, they can't generate emotions. AI is a sociopath.
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That's wild, Suzanne Bronson. Seemed obvious right away to me. Very mechanical and unnatural IMO. And I agree on the emotions/human connection front.