One of my biggest takeaways from Emma’s article is that distribution doesn’t begin when a film is finished. it begins the moment we start building an audience.
Over the next year, I want to build an audience that follows my work because they’re invested in the kinds of stories I tell, not just one individual project. My goal isn’t to chase viral moments or vanity metrics. I’d rather cultivate a community that enjoys thought-provoking, character-driven stories and wants to come back for each new project.
To work toward that, I’m committing to:
• Sharing authentic behind-the-scenes insights into my creative process.
• Creating short-form content that introduces my story worlds, characters, and themes before the finished films are released.
• Focusing on meaningful engagement—conversations, watch time, shares, and audience feedback, rather than simply growing follower counts.
• Building relationships through consistency, collaboration, and genuine interaction instead of treating social media as just another advertising platform.
Emma’s point that “the old proof of concept was a sizzle reel and a prayer. The new one has data behind it” really changed how I think about distribution. Audience engagement isn’t just marketing anymore. it’s evidence that a story is already connecting with people.
I’m curious how everyone else approaches this.
Are you building an audience around your projects, your personal brand as a filmmaker, or both? What has worked best for you?
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Thanks Abhijeet! Good suggestions. We have Blu-ray and dvd releases with extras like commentary. I wonder if we should do a Vimeo release too, since we’re already paying for pro.
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Mike Boas Absolutely. Since you already have Vimeo Pro, I think it could be worth considering as another way to make the film accessible, especially if you can use the platform to present the film alo...
Expand commentMike Boas Absolutely. Since you already have Vimeo Pro, I think it could be worth considering as another way to make the film accessible, especially if you can use the platform to present the film alongside your extras and behind-the-scenes material.
I’d just make sure it complements the Blu-ray/DVD release rather than replacing the value of the physical editions. The commentary and other extras could actually be a good reason for collectors to still choose the physical release.
Curious to see what you decide!
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What you’re suggesting, coming up with new extras, might not fly with our director/editor. We’ll see.
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That organic Letterboxd growth could also be useful beyond social media. Have you considered including the engagement data ratings, review growth, watchlists and likes in your distributor or platform outreach? It could serve as real audience validation rather than just promotional material.
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As I indicated before, Zoltan, we’re already streaming, so not pursuing distributors.
Are you suggesting we should?