AS A WRITER MAKE A PROFESSIONAL STUDY OF AUDIENCE EXPECTATIONS
When you go into a movie with major expectations, what specifically do you expect? You’ve heard this movie is great, that it will rock your world, and you’re excited. Can you put your finger on what you expect from it? Obviously this will vary with different genres because you expect one thing from an intense drama and another from a romantic comedy, but it’s fascinating to examine your expectations as specifically as possible. Remember, it’s your job as a screenwriter to satisfy audience expectations.
Make a professional study of your audience. Pay attention to the buzz about an upcoming film. Why do people want to see it? Are they electrified or just interested? One a scale of 1-100, how intense are their expectations? Study audiences as you’re on your way into a movie theater. Look at your own expectations as you enter. Gauge the electricity in the air. I recently saw Dune: Part Two and as the film was about to roll, the audience was jazzed, electrified. While the movie’s playing, feel the audience response. Are they thrilled, scared, let down, intoxicated, bored, or exhilarated? When it’s over, stand outside the theater and watch the audience as they exit. Study the expressions on their faces and listen in on how they’re reacting. I’m always passionately curious about how my fellow moviegoers are reacting to the movie we’ve just seen together.
When Star Wars I: The Phantom Menace came out in 1999, people camped out at Graumann’s Chinese theater weeks in advance. I lived nearby and on opening night I walked over and hung out with them, specifically to study audience expectations. I interviewed them, asking “What are you expecting?” They were pumped! I’d get answers like, “Oh man, I saw the first one when I was seven and it was the greatest movie ever! I’m expecting a ride to the moon!” When the theater let the first couple hundred people enter, they ran inside screaming, jumping, and cheering. Those fans had powerful expectations and I wanted to stick my finger in that electric socket.
Study your own reactions. Make yourself your own guinea pig. As specifically as possible, note what your expectations are on various movies. You can see right into your own deepest responses. Observe your body chemistry before, during, and afterwards. What do you want from it? What do you need? How badly do you need it? How does it affect you while you're watching it? Are you tripping on adrenaline? Are you giddy and in love? Do you feel energized, infatuated, distressed, inert, crazed, pissed off, silly, serious, demonic, transfigured? Is the experience matching your expectations? How do you feel when it's over? Are you exhilarated, satisfied, rushing on adrenaline, disappointed, happy, furious, energized, or in love? Pay close attention to all this because as a writer, it's your job to do this to an audience.
Hi, Jeff Kitchen. I’m a Stage 32 Lounge Moderator. I wanted to let you know I moved your post from the Authoring & Playwriting Lounge to the Your Stage Lounge since you posted the same thing in the Sc...
Expand commentHi, Jeff Kitchen. I’m a Stage 32 Lounge Moderator. I wanted to let you know I moved your post from the Authoring & Playwriting Lounge to the Your Stage Lounge since you posted the same thing in the Screenwriting Lounge. Stage 32 doesn't want members posting the same thing in different main Lounges on the same day because it can clog up the Lounges and other members’ posts won’t be seen.
If you have a post you want to put in two main Lounges on the same day, change one of the posts significantly. Or you can put one post in a Lounge one day and put the same post in another Lounge on a different day.
Let me know if you have any questions.