Here's a thought about Ashton's comments. For better or worse, he is actually right. AI is here to stay and while it will definitely be disruptive, one must also realize that for many artists and creators it will be helpful. Before you lose it on me, hang on a moment.
Consider the innovation of digital filming and editing software in film and television in the late nineties and really into the early and mid-2000's. Prior to that, making a film was cost-prohibitive for the vast majority of aspiring filmmakers. You would have to get your film processed and developed for an ridiculous cost. You would need an editor who could physically cut on film. The barrier to entry to make a film was huge. And very few people were able to do it.
Digital comes along and what happens? Now, literally every person on this platform can film, edit and release a film for a fraction of the cost and time that it used to take. That innovation was made possible through technological advances. Did film editors and colorists lose their jobs. Of course. Did film processing companies shutter. Absolutely. Did some editors pivot and learn how to cut on Avid, Premiere, Final Cut Pro, etc. For sure.
AI is a tool not a substitute for talent. Ashton is right - the technology could allow for independent and low budget filmmakers to create much bigger worlds and set pieces. AI won't take over the industry. But the people who master AI will become massively successful. But we shouldn't run from it the way chimpanzees run from fire.
Here is the article:
https://deadline.com/2024/06/ashton-kutcher-dragged-comments-making-whol...
Curious to hear your thoughts!
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What a fantastic blog! I'm always amazed and inspired by how many different jobs there are on a production - there's literally a place for everyone. Excited to hear the roles people see themselves in!