If you want to work in development, coverage, acquisitions, or production, or you want to be a stronger writer who understands what execs are looking for in your projects, you have to train a very specific muscle. Your reading brain.
There’s a reason so many internships and entry-level jobs in entertainment start with reading stacks and stacks of scripts and writing coverage. It’s not busywork. It’s conditioning. You’re not being trained to decide what you like. You’re being trained to decide what to consider. And those are not the same thing.
When I was fresh out of film school, this distinction completely confused me. I thought good coverage meant defending what I loved. Championing the scripts that spoke to me personally. Protecting my taste. But development isn’t about your taste. It’s about discernment.
You have to teach yourself to identify what makes a script:
- Marketable
- Investable
- Scalable
- Clear in its audience
- Viable in production
- Sellable in today’s marketplace
That means quieting the part of yourself that is purely a fan. The part that gravitates toward a specific genre, aesthetic, tone, or character type.
Instead, you start asking different questions:
- Who is this for?
- How big is that audience?
- Is that audience underserved?
- What is the budget range?
- Does the concept travel internationally?
- Is there talent that could attach?
- Is the engine sustainable through development?
You might not enjoy horror as a viewer. Maybe it makes you anxious. Maybe you never line up for it outside of the theater on premiere night.
But as a writer, producer, or development professional, you should be able to recognize a strong horror script if the characters are compelling, the setting is producible without a bloated budget, the themes resonate broadly, the hook is clear and marketable, and the audience is defined and hungry. You don’t have to love it to see its value. That’s the shift.
To stick with something through development, yes, you need belief. You need conviction. You need a reason to advocate for it during rewrites, notes, budget meetings, and packaging conversations. But belief and personal viewing preference are not always the same thing. Training your reading brain means learning to see beyond yourself. It means reading not as a consumer, but as a strategist.
And when you can do that, your feedback gets sharper. Your notes get clearer. Your pitches get stronger. Your own writing becomes more intentional because you understand the questions decision-makers are asking before you ever submit the draft. That’s a skill. And like any skill, it gets stronger with reps.
So the next time you read a script, or review your own, try this:
Instead of asking, “Did I like it?”
Ask, “Who is this for, and does it deliver for them?”
That question changes everything.
What’s a film or television series you wouldn’t have been the obvious audience for, but you wish you could have been part of making anyway? Tell me in the comments!
1 person likes this
Hi, Sydney S. I took Ammon’s webinar "Understanding Vertical Storytelling "Verticals" 101." It's a must-watch! I plan on taking his "How to Write Vertical Micro Drama Scripts" webinar too....
Expand commentHi, Sydney S. I took Ammon’s webinar "Understanding Vertical Storytelling "Verticals" 101." It's a must-watch! I plan on taking his "How to Write Vertical Micro Drama Scripts" webinar too.
1 person likes this
Sydney, this is such a timely conversation.
Vertical storytelling feels less like a “trend” and more like a structural shift in how audiences are consuming narrative. The idea of building IP natively f...
Expand commentSydney, this is such a timely conversation.
Vertical storytelling feels less like a “trend” and more like a structural shift in how audiences are consuming narrative. The idea of building IP natively for mobile-first viewing — instead of retrofitting traditional formats is really exciting and something I, myself am even looking into! Thank you so much again for sharing this pro-tip!